Noun
kidfluence (uncountable)
(marketing) The influence that children exert, both directly and indirectly, on the consumer decisions made by their parents.
kidfluence (uncountable)
(marketing) The influence that children exert, both directly and indirectly, on the consumer decisions made by their parents.
Game makers found they didn't have to appeal to parents as buyers as they could activate the pressure of "kidfluence."
by CannabisKings March 26, 2019