PRwiz101's definitions

intervine

(n.) - The internet grapevine of gossip, rumors, innuendo and news flashes

"How did I hear this? I heard it on the intervine somewhere! It's gone viral now, everyone's talking
about it!"

-- overheard at a watercooler in Manhattan, June 25, 2011

by PRwiz101 July 19, 2011

booking up a mountain

To climb a mountain trail with vigor and determination

Joshua Quitter began a recent article in Time magazine about a Palm's Pre, profiling the man who created it, writing on June 15, 2009: "A few weeks ago, Jon Rubinstein
was booking up a mountain the side of Mount Tamalpais in......"

by PRwiz101 July 3, 2009

spinnovation

(n.) - Public relations spin that is put on a recent innovation and in the process putting media focus on the exact spin the company hopes to see its new product get

"Wow, if we can put the right spinnovation on the new e-reader we developed, we can leapfrog over the competition."

-- overheard at a watercool at a Silicon Valley computer firm

by PRwiz101 September 6, 2009

awkwardsome

A person, a pet, a situation, a photograph or an idea that is both awkward and awesome.

"Did you see that TV clip about a donkey parasailing at a beach in Mexico? Awkwardsome!"

overheard at a watercooler on Madison Avenue in Manhattan on March 31, 2011

by PRwiz101 April 21, 2011

incredulosity

(n.) -- An indistinct but generally high measure of incredulity.

"My disbelief rose beyond incredulity to an even higher degree of incredulosity."

-- overheard at a watercooler in an office building in Providence, Rhode Island, October 1, 2009

by PRwiz101 October 2, 2009

eback

(n.) -- an e-book composed in or converted to a digital format for display on a computer screen or handheld device; first there were hardbacks and paperbacks, now there are ebacks

"I just ordered Stephen King's latest novel in digital format. For me, an eback is just as a good as a paperback book, even better, because I can store it for use anytime anywhere and read it off a variety of screens."

-- overheard at a watercooler in a bookstore in Chicago on March 24, 2010

by PRwiz101 April 4, 2010

fartascious

Facts and information that are part of the information overload of every day life.

"We are so deluged with fact, fiction and fartascious stuff that perhaps we really do need a new word or a new method of sorting all the junk out from the stuff that matters to us individually."

-- Hulitoons on Museum of Hoaxes forum comment post, June 18, 2009.

by PRwiz101 June 20, 2009