A more sustainable, and more environmentally-concious way of
living,
eating, getting
around, and standing up to the usual status quo of doing business.
When purchasing a "green" product, one is helping the
earth and perhaps stopping excess Co2 emmissions from being released
also; acting in a way that is ecologically-sensitive and better for human health, also doing what is the
right thing to do (if you care about the
earth)