AKACroatalin's definitions
Advert irritation is a symptom of Counterproductive Advertising and is what happens when an advertisement is incorrectly targeted or when an advert is seen too frequently. There are two possible reasons why this happens:
1 The advertiser believes that screening the advert at every opportunity will increase sales; research by In Skin Media and RAPP Media shows that it just annoys people and makes them less likely to buy.
2 The belief that an advert made for the United States’ will be successful in the United Kingdom. The reasoning being that because UK customers understand the language in which the advert is made, they’ll identify with the product and everything else will fall into place. The advert may be well presented, but the customers are irritated by it either because the concept is alien or the presenter is unfamiliar.
The worst possible scenario is incorrect targeting and too frequent exposure. This happened with an advert for Lenor fabric softener screened in the UK during 2015. Originally made for the US market, it featured a minor American actress, Amy Sidaris, who was unknown in the UK; Sidaris’ manner was very much “in your face” which didn’t go down well with the more reserved UK customer base. A typical reaction of people watching was “who does this blonde bimbo with the big bristols and the weird accent think she is telling me how to do my washing?” This irritated reaction to the advert means that the customer is less likely to buy the product.
1 The advertiser believes that screening the advert at every opportunity will increase sales; research by In Skin Media and RAPP Media shows that it just annoys people and makes them less likely to buy.
2 The belief that an advert made for the United States’ will be successful in the United Kingdom. The reasoning being that because UK customers understand the language in which the advert is made, they’ll identify with the product and everything else will fall into place. The advert may be well presented, but the customers are irritated by it either because the concept is alien or the presenter is unfamiliar.
The worst possible scenario is incorrect targeting and too frequent exposure. This happened with an advert for Lenor fabric softener screened in the UK during 2015. Originally made for the US market, it featured a minor American actress, Amy Sidaris, who was unknown in the UK; Sidaris’ manner was very much “in your face” which didn’t go down well with the more reserved UK customer base. A typical reaction of people watching was “who does this blonde bimbo with the big bristols and the weird accent think she is telling me how to do my washing?” This irritated reaction to the advert means that the customer is less likely to buy the product.
An incorrectly targeted advert, or one shown too frequently, results in advert irritation and lost sales.
by AKACroatalin June 27, 2015
Get the Advert Irritation mug.Ostensibly it means caring about society. Being concerned about the things that are wrong with society such as increasing violent crime, an increasingly stressed health service, the marginalisation of the disadvantaged members of society, the list is pretty much endless; those who are truly socially concerned then try to do something about it. Unfortunately as in the case of the chattering classes the socially concerned individuals only pay lip-service to whatever cause is fashionable and they do sfa.
Most so-called socially concerned just talk about the latest fashionable cause, they don’t actually do anything to help.
by AKACroatalin May 26, 2015
Get the Socially Concerned mug.Po-faced means having an assumed solemn, serious, or earnest expression or manner; piously or hypocritically solemn. It can also mean expressionless or emotionless, perhaps derived from poker face meaning the ability to avoid showing any reaction to the cards you have been dealt.
When he tries to tell you where you’ve gone wrong, he can be such a po-faced twat.
I was playing cards with the lads last night, couldn’t read Charlie at all, totally po-faced.
I was playing cards with the lads last night, couldn’t read Charlie at all, totally po-faced.
by AKACroatalin June 19, 2015
Get the Po-faced mug.A commonly used British acronym originating in London (there are so many of them there) and standing for Waste Of Space Prick, Prat or Pillock. It is not the same as WASP, although they can be WOSPs as well but is applied to someone who is so monumentally stupid that they don't even realise they're stupid.
“I asked Malcolm if he knew he was a real WOSP. He told me he didn’t have any religious faith.”
“Point proven, he’s a WOSP alright.”
“Point proven, he’s a WOSP alright.”
by AKACroatalin February 21, 2017
Get the WOSP mug.Acronym for an English expression All Mouth And Trousers which is used to describe someone who is an inveterate bullshitter. Someone who talks a lot but is unable, unwilling or incapable of delivering on their promises.
The phrase originated in the North of England and refers to people who talk a lot (mouth) and wear showy clothes (trousers).
The phrase originated in the North of England and refers to people who talk a lot (mouth) and wear showy clothes (trousers).
"Malcolm's telling everybody that he's working really hard and he's going to complete the new website today and it will get him a promotion!"
"Has he started it yet or is he too busy telling everyone about it?"
"No, he's still talking about it."
"AMAT!"
"Has he started it yet or is he too busy telling everyone about it?"
"No, he's still talking about it."
"AMAT!"
by AKACroatalin March 14, 2015
Get the AMAT mug.Acronym, probably originating in the USA standing for Born Again Biker. This refers to a person, usually male in their forties or fifties, who goes through some sort of mid-life crisis and buys themselves a huge and expensive motorcycle, together with shedloads of gear and takes to the road in an attempt to recapture their lost youth. This is invariably a failure and many of them get over it in twelve to eighteen months, some of them, however, become traffic accident statistics.
by AKACroatalin March 14, 2019
Get the BAB mug.Overpriced American crap masquerading as doughnuts. The price is ridiculous, the taste is disgusting and they are usually eaten by people with no sense of taste. Coming in numerous “flavours”, presumably to get people to continue trying them to find one that tastes other than sickeningly sweet. The company was founded by Vernon Rudolf in Winston-Salem, North Carolina in 1937 and has gone worldwide and downhill ever since. Apart from its revolting products the company is also well-known for its IPO and accounting scandals and is very quick to slope shoulders and drop the blame on someone. At the time of writing interest has been shown in its acquisition by the private German investment company JAB Beech, interesting as the company appears to have no outlets in Germany and, if they’ve got any sense, it never will have.
by AKACroatalin September 19, 2016
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