If you are ever doing anything random,weird, or downright creepy just simply call it "market research" and it is automatically okay.
by pipos12pies January 20, 2017
This is when the business goes out and does its own research. This will be done either face to face or over the phone/internet or by post. Many things can be done towards this e.g. questionnaires can be filled out.
Primary market research
by PA12AM January 05, 2012