Happens when an individual is extremely intoxicated and their one eye goes up and the other eye goes down, make a awful face which usually results in passing out in the nearest corner or chair.
"Eat it! EEEaaaat Iiiit!" screamed the crowd. The drunk in the Randall Cunningham jersey took the dare, got down on his hands and knees, and took an enormous bite of horse shit. Geno's Steaks added the Hot Philly Special to the menu the next day.