Promotional merchandise for a band, record label, or other entity in the music business, usually distributed at concerts.

May include t-shirts, stickers, promo CDs, posters, etc. Often free, but not necessarily; a t-shirt or record purchased at a concert might still be considered swag, especially if it is a design or release that is not readily available in the mass market.

Many independent record labels throw in a handful of free swag when they ship out mail-order packages (stickers, sampler CDs, etc).

The chief difference between swag and regular merchandise is that its purpose is not to make a profit, but to promote the band/label, and reward its supporters by giving them something cool and unique.
I picked up some great swag at the concert last night.
by Greenie December 11, 2003
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slang originating in the early 1800s for stolen goods or booty; possibly carried by a swagman or pirate
Pirate: arr we be stealin all yer swag
by da nafta November 3, 2013
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The way a swaggot thug walks after being fucked in the ass. This is typically shown by sagging, which symbolizes that they've been fucked in the ass before and wish for it again. It is also shown by wearing a flat billed snapback sideways or backwards and wearing vans or chucks.
This trend, known as swag, makes perfect sense due to the fact that swag means Secretly We are Gay. This goes well with sagging which shows that they're available for sex by another male.
by FaZe Temperrrr October 16, 2012
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things that indie girls say when they see a hot skater boy they want to impress.
girl 1: omg do you see tyler!
girl 2, as tyler walks by; yes! he’s so swag.
by stupidbitchasswhore September 29, 2020
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secretly we are gay
sam- i feel so swag rn

tom- no way me too!
everyone else- that’s sus
by lorrydriver69 February 13, 2021
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Any corporate/branded merchandise given out for free in order to promote the company/brand. Usually little trinkets or doodads, sometimes clothing, and always cheaply mass-produced. Etymology of this term most likely stems from a middle-English use of the word 'swag' often in pirate circles or other criminal circles as a euphamism for loot or plunder. How anyone can really consider the modern day definition of swag as plunder or loot (since it's worthless) is beyond understanding.

See also: schwag
My job at McDonald's sucks ass, but at least I get some skanky swag to donate to Salvation Army.
by GothYena September 20, 2004
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