but for's definitions

salaried slave

A funny way to call an employee.

Slave owners figured out that they can exploit human beings more profitably by tricking them and enslaving them covertly. The trick works like this. Employers post a help wanted ad, interview candidates and hire the ones they see will be more productive. They pay each employee a salary. By hiring a worker employers, some of who are in reality slave masters, have shifted the burden of maintaining a slave from themselves to the employee because now the employee is the one who must obtain his or her own food, clothing, shelter, and transportation. That is what salaries are for, and that's why some 'Help Wanted' ads should really be called 'Slave Wanted' ads, some employees a 'salaried slave,' and some employers 'slave masters.'

by but for December 24, 2017

zeroize

To reduce something to zero.

He wants to zeroize corruption, and he wants to zeroize the incidence of cigarette smoking.

by but for December 24, 2017

identity transference

A marketing method that shifts the consumer's identity from the consumer to a product to get the consumer to buy it and love it.

Identity transference is a way that marketers distort reality by getting potential car buyers to come to feel that they can become the car they want to buy. After they buy it, they feel they are one with it, and happily spend money to maintain it in the best condition (sometimes better than themselves).

by but for January 17, 2021

perverseaverance

The act of persevering to accomplish a perverse goal.

Charlie and Eddie's perverseaverance to distance their Dad from themselves is immense. Interestingly, Charlie also distances himself from Eddie.

by but for December 19, 2018