Prof Bruce's definitions
A co-opetitor is someone who competes with you but, sometimes, cooperates with you. Someone who engages in co-opetition.
“REALTORS are rivals for listings and buyer clients but when they put them on MLS, they cooperate which means that he or she becomes a co-opetitor.”
by Prof Bruce November 1, 2010
Get the co-opetitor mug.A Startup Whisperer is a person who has a natural feel for what it takes to build a successful new enterprise.
“Thinking of starting a new business and not too sure what you need to do? Then call in the Startup Whisperer.”
by Prof Bruce September 13, 2010
Get the Startup Whisperer mug.A combination of Spartacus, Sparta and cat implying a brave soul; one who stands up to bullies in every facet of life-- in sports, business and in his or her personal life.
by Prof Bruce March 5, 2009
Get the Spartacat mug.A Playlet is a mini-play, usually less than three or four minutes in duration, that helps students learn about a subject by watching characters perform real life simulations. Scripts are usually less than 500 words and the playlets can be performed by three or, at most four, actors.
“You know last month I was trying to teach my entrepreneurship students about Bootstrap Capital (Self-capitalization) and I wasn’t sure that I was really getting through to them all. So I got a few students together and we wrote, acted and filmed five playlets on the subject. We put each playlet up on YouTube and, lo and behold, when we showed them in class this week, there were quite a few ‘ah ha’ moments amongst the students. It seems that video and play acting real life situations got the message through in a way that really clicked.”
by Prof Bruce March 29, 2010
Get the playlet mug.A client when buying your product or service can experience a negative cost if the benefits from using your product or service are greater than its cost. A negative cost can also result from a reduction in their costs from the use of your product or service that is greater than the cost of buying the product or service from you or it may result from some combination of higher benefits and lower costs.
Negative cost selling is all about understanding your client’s business from their point of view and being able to measure the benefits you create and the cost reductions you cause.
Negative cost selling is all about understanding your client’s business from their point of view and being able to measure the benefits you create and the cost reductions you cause.
“A minor soccer team organizer approaches a professional team for a donation to help with their upcoming tournament. Instead of just giving them money, the pro team gives them tickets at a discounted price (say $25 each) which they in turn sell at full retail price (say $45 each). They keep the difference. Their cost for each ticket is a negative cost, i.e., -$20. This also turns all the local minor sports teams, the players, their moms and dads, grandmothers and grandfathers into a new sales channel for the pro team which helps to fill their arena or stadium. It also teaches the kids about entrepreneurship and self-reliance and they come to understand the maxim: ‘Give a person in need a fishing rod, not a fish.’”
by Prof Bruce October 30, 2009
Get the Negative Cost mug.To bring people on board or to get them onside with an idea or a proposal or an initiative of some type by getting them 'intricated' into the process bit by bit, almost without their noticing that they are making a commitment.
When a group was trying to Bring Back the Ottawa Senators in 1990, a team that had not played in the National Hockey League for nearly 60 years, one of their key advisers, former US Attorney General, Elliot Richardson (now deceased) said: "First we'll intricate the League then we'll get the (expansion) franchise!"
by Prof Bruce March 5, 2009
Get the Intricate mug.Every time you hear an economist utter yet another wrong or contradictory prediction, you can instantly feel better using this expletive. “If all economists were laid end to end, they would not reach a conclusion,” George Bernard Shaw.
“Economists have accurately predicted nine out of the past five recessions,” paraphrasing a supposed quip by Nobel economist Paul Samuelson about the stock market. If you are feeling frustrated by a lack of precision from economists, you can curse the profession by exclaiming: ‘Frigonomics’.
by Prof Bruce July 13, 2010
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